Who would have thought this year’s E3 could have been won and lost on the policies of old media? Sony’s clear message about digital rights, prices, online connection, reselling and sharing video game content brought the house down at its big PlayStation 4 reveal yesterday. In a day crammed full of new game reveals, it only took a few well-hammered statements from Sony’s Jack Tretton – three minutes of bullet points shot at a rival company with a huge target painted on its ass – to become the talking point of this year’s event. It’s clear to consumers and the media: Sony has been listening to complaints and concerns and it’s not going to follow a corporate vision over the interests of consumer taste. Read More →

It’s now the morning after. The dust is beginning to settle after E3 skirmish – a fight clearly won by Sony’s uppercut punch to Microsoft on used games – but now investors are weighing in with early trading on the stock market. So far today the message is clear: Microsoft is down while Sony is up. Sony landed a Big Blow to Microsoft when they announced better content line-up for the PS4. Read More →